What is Light Brand?
“Light Brand" is an iterative upgrade of the original brand incubation mode of SUNMEI, which shares the chain
development experience and system capability accumulated by SUNMEI for many years to help customers create
hotel brands and rapidly develop franchise stores with the help of SUNMEI platform.
Why join in“Light Brand"?
Pack light in branding, and make success with five strengths.
  • Brand building

    Customized brand
    strategy to enhance
    brand influence

  • Design of masters

    Designers selected from
    all over the world
    to provide support with
    top design schemes

  • Supply chain
    support

    One-stop supply chain
    center to greatly reduce
    procurement cost

  • A capable
    development team

    A capable development
    team with hundreds of
    members to help enlarge
    the brands country wide

  • Massive
    customer source

    Share the 120 million
    members of Xinlimei app
    to quickly seize the market


Four core competencies
  • Beautiful Products

    Popular and diversified
    design of lobby
    and guest
    rooms Landmark exterior
    design

  • Smart Operations

    Online operation
    system and intelligent
    room control

  • Fast Preparations

    Modularized materials
    for prefabricated
    construction

  • Convenient Services

    Basic quality
    assurance and
    round-the-clock
    online service

“Light Brand"
Successful cases
OLANY Hotel
A modern light luxury mid-end brand hotel
Reports
SUNMEI Group releases the strategy of "New Interlocking and Light Brand" Thirty thousand hotels in ten years!
More details >
Join in SUNMEI "Light Brand" OLANY wants to be the No.1 chain hotel in Guizhou.
More details >
YUNBO Hotel
Oriental style aesthetics Contemporary freehand life
More details >

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